The name
any·smith
/ˈɛn.i.smɪθ/noun
Someone who makes anything.
A goldsmith works gold. A wordsmith works words. A locksmith works locks. Change the first half and the craft changes. Anysmith never picked one.
~ $ ls *smith watchsmith goldsmith codesmith wordsmith toolsmith keysmith (one slot left open)
The asterisk in the logo is the computing wildcard for “anything.” Type *smith and it matches every smith there is. The mark has seven strokes. Six hold the work under way, and one is left open.
Work
Six matches so far,
one left open
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watchsmithOn sale
Watches
HARRIOT A watch for people who wear Korea’s time with pride. Sold in Korea and worldwide.
PAULVICE Women’s watches that stay in the memory without raising their voice. Understated Style, Bold Personality.
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goldsmithOn sale
Jewelry
PAULVICE jewelry. Necklaces, earrings and bracelets chosen by the same person, to the same standard, as the watches.
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codesmithIn testing
Apps
SSUMRUN A Korean-language audio drama you listen to on the run. Your phone stays in your pocket.
Orchestra app Built to run a 47-member amateur orchestra, now being reworked so other groups can use it.
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wordsmithWriting
Books
A measured record of how a shop owner who can’t code built a company’s operating system with AI. Written for people who run a small company alone or with a few others.
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toolsmithGetting started
Teaching
The way this company runs, taught directly. AI diagnostic sessions that find what is particular to each business, and small-group coaching for people who want to build their own tools.
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keysmithIn progress
Devices
Claude Deck A button board for directing several AI workspaces by voice. It runs on a phone screen every day, and a 3D-printed keyboard is designed and waiting to be built.
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*smithOpen
Next
Maybe clothing. Maybe something without a name yet. This stroke is left open on purpose.
How it works
One employee.
Never working alone.
1personDecides what gets made and answers for it
39AI teammatesCustomer care, finance, engineering, marketing, product, merchandising, and an assistant
244tools built in-houseDaily work like collecting orders, shipping labels and settlement
Counted on November 3, 2026. One-off experimental scripts are excluded.
| What to make, and what to charge | A person |
|---|---|
| Counting, searching, checking, drafting | The AI team |
| Work that runs at the same time every day | Automation |
| Anything sent to customers or partners | AI drafts it, and a person reads it before it goesThe only exceptions are a few notice emails agreed in advance. |
The maker
Sungjo Hong
Founder · Maker
I run two watch brands. Without ever learning to code, I built the company’s operating system with AI, and that changed what I could make.
I run along a stream nearly every morning, and that path is where I judge the sounds and scenes in SSUMRUN. On Saturdays I lead Ars Philharmonic, an amateur orchestra.
shong@harriotwatches.com